Farming is a business
     and Farm Business Advisors are there to help smallholders
     make the most of their opportunities

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Farm Business Advisors are independent
micro-entrepreneurs who provide high-quality
agricultural products and advice to small-scale
farmers with a customer-first orientation.

Farm Business Advisors are franchisees linked to
a central franchisor that provides training and business support.


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Farm Business Advisors serve
base-of-the-pyramid customers...

not just selling to them, but
enabling them to become more
effective producers and marketers themselves





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IDE Cambodia’s Farm Business Advisor Project is the 2010
Winner of the Nestlé Prize for Creating Shared Value

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IDE Cambodia gratefully acknowledges financial support to this project from the Canadian International Development Agency (CIDA), Nestlé, World Bank Development Marketplace, and the UK Department for International Development (DFID) Research-into-Use program.